Retail to Web Made Easy?

Per my last 2 posts, we can see there is obviously a growing amount of retail to web communication going on in-store. And now, as released last week, Catalina and ePrize are taking it to the next level. Through a strategic partnership, they are coming to market with all-in-one solutions for these programs. Catalina has vast data (which I love) on who buys what, how often and where, a treasure trove of shopper nuggets. ePrize has 101 templatized ways to create and online promotion quick and easy. Together they bring rich targeting capabilities at retail on the front end with strong engagement tools and data capture potential on the backend. And while it may not all be done in one phone call, it’ll be pretty turnkey. Check out the current Dole Salad/Yahoo Music/Elliot Yamin (former American Idoler) promo. (and yes, the song sucks, but that's not the point) Another solution this provides is for the constant problem of unique codes on package which take months of planning to execute due to production timelines. Now you can simply have Catalina trigger an ad when a shopper buys your product and they can be given a unique code which can tell what SKU was purchased and at what retailer. Great info to have as soon as they go online and enter it. The executional fixes and promotional opportunities are all still to be fully explored, but its exciting/scary.


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