Fresh and Easy Reason to Twitter

As everyone on the planet is rapidly signing up for and figuring out Twitter, I have been keeping an eye out for great retail uses of it. (see recent post about Meijer) So, when the above popped up on my Twitter feed from Fresh n Easy, I was pleased. Outside of the usual news and deal announcements employed by most retailers, or even promotional offers as Meijer has done, creating a feedback loop with shoppers is a great innovation. It represents a retailer truly understanding the need to have a conversation with its shoppers, not just push out messages at them. Well done Fresh n Easy!