Healthy Choice - Retail to Web

Since we all sit around talking about in-store as a medium, not a sales tool, it’s nice to see it used for something other than simply trying to drive sales lift. Healthy Choice currently is running an interesting in-store drive to web promotion. The main window of the shelftalk pushes the current promotion “START MAKING CHOICES” which drives you to web to “get your personalized health and wellness tools at healthychoice.com.”

Beyond that, the outer extension is pushing other portfolio products, namely their Healthy Choice soups. Obviously their frozen offering is their marquee product… so they are harnessing their equity there to drive awareness of other extensions as well as create an online experience. This is in-store as a medium; its driving awareness as well as push to web. Oh, and to date, the website currently boasts over 35,000 people who have signed up to "START MAKING CHOICES"!